Automated Clearing Process
Buckinghamshire New University
Sign-ups in total through the clearing web form
98% Increase 400 sign-ups on A-Levels results day itself, up 98% year on year
Buckinghamshire New University's call centre was given a simple webform to collect data from students and guide them through the clearing process. As information was taken, students were qualified by the form's logic and the correct questions were asked of the correct students.
Students who, for one reason or another, didn't qualify for the university were informed or referred and immediately sent confirmation emails with data-driven dynamic content about the decision. Qualifying students were fast-tracked and offered places immediately, again with targeted content.
“The technical support and guidance given when implementing RMP Connect was the best I’ve ever experienced from a supplier. Every idea we threw at the RMP Connect team was welcomed and developed, fast, efficiently and to the highest standards.”
Sam Grimwade, Buckinghamshire New University
Instant Email Communication
1,081 Automatic emails sent
76% Open rate
14% Click through rate
Every student DLA Piper met during the milkround period was sent an extremely well-received automated email containing links to the relevant role's application pages, both when they pre-registered for an event and also when they attended.
Timed Email & SMS
3,739 Emails & SMS sent in 24 hours before events
11% Year on year
By sending an email and SMS in the 24 hours before their Autumn Careers Evenings took place, Deloitte was able to boost its average attendance rate to 54%. This represented an 11% year on year increase and an 18% greater attendance rate compared to that of a competitor who didn't send timed communications.
The emails in particular were very well received, with an open rate of 78.5% and click through rate of 11.2%.
Centrica Event Promotion
1184 Students interested in either Human Resources or Information Systems
In January 2016, Centrica held individual Open Days for students interested in Human Resources or Information Systems.
In order to promote their events to as relevant an audience as possible, they were able to use their database to target students effectively.
A quick search brought back 524 students who were interested in Human Resources, and 660 students interested in Information Systems.
These students were subsequently emailed with information about the event, as well as a link to add themselves to the guestlist.
Applications Registration Interest
Bank of England
1778 Sign-ups on the Bank of England’s Applications Registration interest online form
71% Open rate
20% Click through rate
Before their applications window opened, students were able to sign up and register their interest in roles with the Bank of England through an online form. The sign-ups were immediately engaged with through an auto email which received an open rate of 74% and click through rate of 12%.
All of these students were able to be reached out to on an ongoing basis about relevant job roles, as well as events that they could pre-register for. These ongoing communications were extremely well received, with an open rate of 71% and the click through rate of 20%.
8162 students' data captured
19% applied for a role with Deloitte
Deloitte captured data on 8,162 students between September 2014 and March 2015, and 19% of these students went on to apply for a role with Deloitte, with their Autumn Careers Evenings, Careers Fairs and Consulting Experience Events generating the most applicants.
This allowed Deloitte to work out the ROI of all of their events, as well as help them to plan their events for the subsequent Autumn.
Event Sign-up Microsite
In September 2015, we created a bespoke events sign-up microsite for Linklaters which students were directed to in order to select and sign up to any of their 15 Autumn Employer Presentations.
The microsite was developed to mirror the exact design of Linklaters’ Graduate website, and contained an embedded widget through which students could sign up and add themselves to the guestlist.
An automated email was triggered at the point of submitting the form which contained the event details such as date, time and venue.